October 16, 2021

905 On the Bay

For Tech Lovers

RealPage To Get G5, Leader in Real Estate Internet marketing Optimization

3 min read

RICHARDSON, Texas–(Business enterprise WIRE)–RealPage, Inc., a main world-wide service provider of software and facts analytics to the true estate industry, these days introduced that it has entered into a definitive settlement to receive G5 Lookup Advertising, Inc. (“G5”), a top pure-perform service provider of digital marketing and advertising, promoting and analytics alternatives to the real estate sector. RealPage programs to incorporate G5’s market-major remedies with its conclude-to-conclude genuine estate platform, noticeably accelerating RealPage’s eyesight for advertising and marketing optimization and ultimately a greater renter expertise for its prospects. The transaction is matter to customary closing circumstances and is anticipated to close for the duration of the third quarter of 2021.

G5 serves above 8,300 sites and has a solid presence in Multifamily, Senior Residing and Self-Storage. Since its founding in 2005, G5 has invested in a info-driven SaaS platform that leverages equipment discovering to automate advertising selections and customization at scale. Consumers deploy G5 to enhance residence efficiency, decrease tenant acquisition fees and limit friction in the renter encounter, driving bigger net running profits.

“We are observing a important transformation in internet marketing as our customers changeover from a focus on guide generation to optimizing the total renter knowledge,” stated Steve Winn, CEO of RealPage. “This necessitates forward wondering to both measure and enhance the ROI of the renter journey for our consumers. RealPage has been at the forefront of innovation in this arena, enhanced by our acquisition of LeaseLabs in 2018. G5 will help us take this a action even more. Their AI / ML-pushed decisioning engine leverages the info platform to immediately improve advertising procedures and travel substantially greater operating efficiencies at the PMC stage.”

Winn ongoing, “We are thrilled to join forces with the G5 staff and welcome them to the RealPage loved ones. Over the earlier 15 several years, G5 has crafted an excellent popularity in the market, an incredible group of technologists, engineers and entrepreneurs, and a rich tradition that will beautifully complement what we have developed at RealPage.”

Dan Hobin, CEO and Founder of G5, extra, “We are particularly thrilled to kick off the future chapter of G5, and the timing has in no way been far better. The industry is undergoing a significant transformation, and it is time for the following technology of marketing and advertising platforms and abilities. With each other with RealPage, I feel we will be a powerhouse in the sector and will set the normal for renter encounter and promoting optimization for yrs to arrive.”

RealPage ideas to keep G5’s staff members and operations in Bend, Oregon.

About RealPage

RealPage presents a technological know-how platform that enables actual estate homeowners and professionals to improve how people today working experience and use rental space. Purchasers use the system to obtain transparency in asset overall performance, leverage data insights and monetize room to build incremental yields. Founded in 1998 and headquartered in Richardson, Texas, RealPage at this time serves more than 19 million models around the globe from places of work in North The united states, Europe and Asia. For much more facts, pay a visit to RealPage.com.

About G5

G5 is a primary digital marketing and advertising program and providers system for multifamily homes. G5’s mission is to empower clients to outsmart and outperform their competitors by means of smarter advertising, unmatched promoting technology, and a deep bench of expertise that places internet marketing functionality first. Started in 2005, G5 at this time presents marketing and advertising solutions for more than 8,300 internet sites in the course of the U.S. and Canada. Centered in Bend, Oregon, G5 is backed by private equity investor PeakEquity Partners. Understand extra at GetG5.com.

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