May 25, 2022

905 On the Bay

For Tech Lovers

REQ obtained a West Coastline-based functionality advertising company

2 min read

Digital advertising and manufacturer company REQ introduced that it has acquired World wide web Advertising and marketing Inc. (IMI), a San Diego-centered general performance advertising company, for an undisclosed amount of money.

Established in D.C. in 2008, REQ delivers a suite of electronic products and services for global organizations and leaders in tech, authentic estate, leisure, federal government, hospitality, retail and finance. Some of the agency’s D.C.-primarily based tech and startup customers involve LifeCents, Savi, Vantage Information Centers, GlyphEd and Monkton, REQ EVP of Community Relations Lisa Throckmorton explained to Technological.ly. Locally, REQ has also represented Sweetgreen, Chopt, and CAVA in the earlier.

With this acquisition, REQ will include IMI’s business functionality promotion, acquired media and social media capabilities to its portfolio, a push release states. This acquisition delivers REQ to 120 workforce throughout offices in Tysons, New York, San Diego, Las Vegas, San Francisco, Boston and its D.C. headquarters.

REQ studies that this shift will end result in an yearly profits of $50 million, and Throckmorton said IMI will now retain the REQ identify.

“With expanded sources and coastline-to-coastline footprint, the mixed firm will carry a new stage of innovation, scale, and creativeness to our purchasers, supplying us worldwide access with regional expertise,” mentioned REQ CEO and founder Tripp Donnelly in a statement. “We know the IMI group, platform, and practical experience will be a wonderful enhance to our suite of expert services and our lifestyle.”

IMI was also established in 2008 and has concentrated on furnishing facts-driven advertising capabilities for medium- and substantial-sized corporations all around the planet, in accordance to the release. The merged company’s has partnerships with noteworthy firms these as Google, Fb, Amazon, HubSpot, Twitter and Shopify.

Washington Business enterprise Journal claimed that the acquisition offer officially shut on Aug. 12.

IMI CEO Jason Brigham will changeover to executive VP of West Coast operations, although IMI president Justin Cohen will provide as government VP in the Las Vegas office environment. REQ’s headquarters will continue being in the District, Throckmorton claimed.

“We are very pleased of the group we have created and the clientele we provide,” Bringham mentioned in a assertion. “We search forward to generating and seizing new market possibilities with the expertise and capability in this exceptional blend.”

This acquisition will come significantly less than a yr following REQ acquired strategic communications and tech community relations agency SpeakerBox in January.

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