June 19, 2021

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Thai Startup Pomelo Pivots to Fashion Tech Platform Amid Pandemic | Technological know-how Information

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BANGKOK (Reuters) – JD.com-backed vogue e-commerce startup Pomelo programs to raise revenue by offering its very own technology in analytics and demand from customers forecasting to other fashion models in the location, its main govt claimed on Tuesday, amid slowing offline product sales.

The women’s vogue company, which started off as an on line small business in 2013, designs to start its business-to-small business (B2B) device, Prism, upcoming month to provide expert services like desire organizing and logistics for other manner and way of living brand names, chief executive David Jou reported in an job interview.

The strategy comes as physical keep revenue and website traffic have dropped.

Store visitors in Thailand plummeted 71% in the 1st quarter of this year and about 20% in its other markets, he mentioned, incorporating that e-commerce was solid.

Its B2B services has drawn manufacturers like Levi’s as buyers.

The startup has elevated a full of $83 million from investors which includes Thailand’s biggest retailer Central Team and competes with businesses like Japan’s Quick Manner Co Ltd.’s Uniqlo.

Stores are accelerating digitisation because of to the pandemic, creating demand for the support, he said.

Community brand names, which currently know their shoppers, can get assistance in solution advancement, textile sourcing, and provide chain management, Jou reported.

Pomelo would keep on to market its have attire model and is planning to increase 44 far more actual physical stores on leading of its 25 existing locations.

The firm is also experimenting with obtaining shoppers consider on outfits at household in a partnership with trip-hailer, Grab.

(Reporting by Chayut Setboonsarng Enhancing by Ed Davies)

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