May 24, 2022

905 On the Bay

For Tech Lovers

Would you go to an Amazon hair salon?

3 min read

In advance of I sat in the stylist’s chair at Amazon’s new hair salon my tresses experienced only been seen to two times by a skilled in the past 18 months. This hiatus led to a huge progress spurt but a lack of routine maintenance meant it invariably ended up in a scruffy pineapple bun on major my head.

A know-how-focused manufacturer synonymous with instantaneous clicking and immediate shipping was not wherever I assumed I would go when the time arrived but novelty, narcissism and the delight of an offline assignment ushered me enthusiastically to Spitalfields in east London.

Luckily, I wasn’t met with a robot-stylist wielding a pair of digitally enhanced scissors but the incredibly personable and professional stylist Kelly, who you can check out offering me a substantially-welcomed makeover.

Not information with dominating the online gross sales current market, Amazon’s very first – and only – gadget-filled hair salon in London is a to some degree bizarre departure from its core organization.

Nonetheless, months immediately after it launched Amazon Refreshing, a until-a lot less grocery store, the retail corporation has brought its enjoy of tech to the tresses of males and females in the British isles capital.

Established more than two flooring, the modern salon in the Liverpool Road professional district is trialling the most current market know-how, from augmented reality hair consultations to level-and-learn technological innovation.

“We want this exceptional venue to carry us just one step closer to customers and it will be a location where we can collaborate with the field and examination new systems,” claimed John Boumphrey, Amazon’s United kingdom state supervisor.

Haircare bottles are put above sensors that expose item facts on a mounted display screen when a hand passes over them. Purchasers can scan QR codes that will acquire them to the Amazon web-site exactly where they can purchase no matter what the stylist suggests, to be delivered straight to their dwelling.

The Amazon Salon in east London, exactly where augmented reality hair consultations are accessible. Picture: Amazon

Amazon has partnered with hair stylist Elena Lavagni, founder of higher-finish, Belgravia-primarily based Neville Hair & Attractiveness to supply the assistance, which features a snip using 180-diploma blades, a liquid-gold protein procedure and a large-tech conditioning cure termed the steam clean.

For all those trying to find a a lot more drastic improve, absent are the aged display screen publications that includes in different ways colored hair samples. The salon’s augmented reality colour station allows clients see what their locks would seem like in an eclectic selection of shades.

Each and every styling place has a wireless charging dock and a digital tablet stocked with the most up-to-date magazine difficulties, an environmentally pleasant way for shoppers to immerse in the most up-to-date developments and tales when they’re currently being pampered.

Amazon says the salon has been hectic because it opened its doorways in May but it does not prepare to open a further. The corporation phone calls the Spitalfields venture “an experiential venue” where by it displays off new products and solutions and the newest sector technologies. It undoubtedly modernises the pampering process and if Amazon isn’t going to open extra, it will be up to other sector leaders to take sensible salons forward.

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