The key takeaway from Unity CEO John Riccitiello’s keynote speech at Unite 2015 in Boston is that Unity intends to help developers tackle the increasingly difficult problem of discovery (i.e., the way players find games they may buy).
Riccitiello announced the launch of Made with Unity, a new website that will provide developers with blogging tools and a way to create demo streams.
Clive Downie (pictured), chief marketing officer for Unity, showed off a small demo of the site, which went live on Monday. Downie said the website will give developers access to a CMS that links back to a central Unity account. “Discovery kind of sucks,” Downie said. “It is one of the hardest problems for game developers… Word of mouth is still the number one driver for discovery.”
Alongside Made with Unity, the company promised to support game discovery with a Unity presence at events such as GDC, a partnership with the 2015 Game Awards that will present featured packages on noteworthy games, and a vaguely definied “pipeline” that will direct games to where the players are located.
Riccitiello also opened the stage to developers on games such as Cuphead, Lara Croft GO, and War Commander: Rogue Assault.
The aforementioned “pipeline” will be announced in the coming months, according to Downie, and they plan to roll out more features for the Made with Unity website down the line.